The Web Road 66 professional app enables retailers to implement Indoor Mobile Shopping. Using the app, retailers can trigger greetings, rewards, and relevant offers for shoppers when they are in-store.
Consumer engagements are in turn triggered by a geo-fencing system of beacons, thus enabling the retailers to manage and monitor the entire shopping experience in real-time (traffic zones, rewards redemption, consumer profiling, per-site shopping performance, analytics online, etc.).